Rice crackers typify Japan and have continued to be loved by many people. KAMEDA SEIKA wants to expand our rice cracker business out into the rest of the world and aims to become a “Global Food Company” that can offer health and happiness to people around the world through rice crackers.

ICHI rice cracker is an exclusive product of Thien Ha Kameda Joint Stock Company, founded on January 9th, 2013 by co-operation between Thien Ha Corp Joint Stock Company of Vietnam and Kameda Seika Co., LTD. of Japan.

With 300 personnel and professional leaders, after the establishment and development period, Thien Ha Kameda made waves in the Vietnamese market by releasing delicious, high-quality Japanese rice crackers. Beginning with the very first factory in the North (Hung Yen Province), Thien Ha Kameda continued to expand productivity scale by establishing two more factories in Thua Thien Hue (2015) and Dong Thap (2016).

With the desire to bring Vietnamese consumers rice crackers produced with high Japanese standards but still suited to local taste, the Thien Ha Kameda team always focuses closely on eack step of the manufacturing process while continually making improvements to bring consumers a unique taste in each crispy cracker.

Now, ICHI is the best-selling rice cracker brand in the Vietnamese market. The most popular and most loved product is the Shoyu-honey flavor Japanese rice cracker. With the combination of premium ingredients, including Japonica rice, Japanese signature Shouyu soy sauce and honey, each piece offers a unique flavor experience, with unexpected delicious and crunchy taste.